Lifestyle

Founders of Nanato Media Win Medal for Best Business Book in International Latino Book Awards 2022

Founders of Nanato Media Win Medal for Best Business Book in International Latino Book Awards 2022Recognized for its groundbreaking ideas on how to effectively engage with Hispanic audiences in the U.S., ‘Beyond Se Habla Español: How Lawyers Win the Hispanic Market’ was awarded a silver medal for Best Business Book in the 2022 International Latino Book Awards

Founders of Nanato Media Win Medal for Best Business Book in International Latino Book Awards 2022
Best Business Book Winners
Fragkouli and Levy at the International Latino Book Awards, in Los Angeles

AUSTIN, Texas – August 25, 2022 – (Newswire.com)

“Beyond Se Habla Español: How Lawyers Win the Hispanic Market” stems from the creativity and expertise of authors Natalie Fragkouli and Liel Levy, founders of the marketing agency Nanato Media based in Austin, Texas. The book addresses misconceptions about the ever-growing U.S. Hispanic market and empowers law firms to build digital marketing strategies that take cultural nuances into account. 

The ceremony took place at Los Angeles City College on Aug. 19 and 20. As the largest award in the United States celebrating greatness in Latino literature, the ILBA honored 249 winners in 108 categories, including Fragkouli and Levy’s intellectual creation. 

Fragkouli and Levy attended the ceremony in Los Angeles to receive the award. “We wrote this book to inspire consumer-focused attorneys to better engage their local Hispanic communities,” said Fragkouli during their acceptance speech. 

In the book, Fragkouli and Levy discuss the value of a dedicated Hispanic audience and explain why law firms should consider a digital-forward strategy to connect with potential clients and remain relevant for years to come. 

Topics covered in the book include:

●       The five distinct communities within the Hispanic market and what makes each unique

●       How to understand and properly use terms such as Hispanic, Latino/Latina, and Latinx

●       Why trust and empathy are important to Latinx clients

●       Why a digital-forward strategy is the most cost-effective approach to engaging with the Hispanic market thanks to widespread technology adoption

●       How to run a successful PPC campaign that generates qualified leads with a high conversion rate

Fragkouli and Levy also announced their upcoming literary project during the ceremony. “The next title we are working on is to promote entrepreneurship among Spanish-speaking immigrants in the U.S.,” Levy said. 

The ILBA is an initiative by Empowering Latino Futures (ELF) that celebrates Latino authors, translators, and illustrators for their books written either in English, Spanish and Portuguese. You can find the full list of this year’s winners here. 

About the authors and Nanato Media

Natalie Fragkouli is an MBA with more than 10 years of experience serving firms that need help marketing to the Hispanic American demographic. Liel Levy grew up working in a family-owned business that became one of the country’s largest Hispanic legal brands. Together, Fragkouli and Levy co-founded Nanato Media with the goal of helping law firms run relevant, expert campaigns targeting local Hispanic markets. By leveraging the power of Nanato Media, law firms have access to their own team of multicultural marketers to execute cost-effective and successful efforts. 

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Founders of Nanato Media Win Medal for Best Business Book in International Latino Book Awards 2022

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Lifestyle

$30,000 Grant Program Aims to Build High School Students’ College / Career Decision-Making Skills

,000 Grant Program Aims to Build High School Students’ College / Career Decision-Making SkillsThe Alliance for Decision Education will award the grants and support program implementation

,000 Grant Program Aims to Build High School Students’ College / Career Decision-Making Skills
Alliance for Decision Education
Alliance for Decision Education Logo

PHILADELPHIA – August 24, 2022 – (Newswire.com)

The Alliance for Decision Education, a national nonprofit spearheading a movement to have decision-making skills taught in K-12 schools, announced the launch of an 18-month grant program aimed at preparing high school students for life after graduation. 

The grant – Planning Your Path: A College and Career Decision-Making Incubator – is for high schools that want to bring Decision Education into their classrooms by designing programs that broadly impact the way students make decisions about careers and college. 

“This program aims to help students navigate one of the most challenging and important decisions in their young lives: What to do after high school?” said Alliance Director of Education Megan Roberts. “Empowering students with key decision-making skills and processes will help them form better decisions and make them feel more confident in their ability to do so.”

The Alliance, supported by two Nobel Laureates and leaders in nearly every industry, has been working since 2014 to build and coalesce the interdisciplinary field of Decision Education, which draws on concepts from psychology, neuroscience, behavioral economics, and decision sciences.

Through the grant program, each selected school will appoint a team of 3-5 staff members to lead work on their projects, take part in professional development, and receive coaching from an Alliance Education Manager.  School teams are expected to learn about Decision Education throughout the grant period, and projects will eventually be shared with a national audience.

The application window opens on August 22 and closes on October 7. Awards will be made in late October.

Learn more and access applications here.  

Media Contact 
Lisa Popyk

Director of Communications

[email protected]

About the Alliance 

The Alliance for Decision Education is a national nonprofit leading the growing national call to have Decision Education taught in schools across the country. Founded in 2014 and backed by some of the world’s leading experts in decision science and education, the Alliance fosters the understanding that better decisions lead to better lives and a better society. The Alliance is working with educators, academic and business leaders, families, and community members to raise awareness that today’s students need to learn the life-long skills of how to make decisions that will improve their work in the classroom and in their lives. Learn more and support the Alliance’s efforts at: AllianceForDecisionEducation.org 

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Newswire.com

Original Source:

$30,000 Grant Program Aims to Build High School Students’ College / Career Decision-Making Skills

Barbara
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