Style & Fashion

BRIXY’s New Shampoo Bars Lather on the Benefits: Hydrating and Strengthening Formulations That Help Preserve Hair and the Planet

BRIXY’s New Shampoo Bars Lather on the Benefits: Hydrating and Strengthening Formulations That Help Preserve Hair and the Planet

The non-plastic hair and skin care brand enhances its assortment with new benefit-specific shampoo bars

BRIXY’s New Shampoo Bars Lather on the Benefits: Hydrating and Strengthening Formulations That Help Preserve Hair and the Planet
BRIXY’s new shampoo bars

Hydrating shampoo bar for dry or curly hair and Strengthening shampoo bar for thinning hair.

BRIXY, a San Diego-based, non-plastic beauty and wellness brand, announces that its mindfully-made line of sustainable personal care bars will now feature a Hydrating Shampoo Bar for dry and curly hair and Strengthening Shampoo Bar for thinning or damaged hair. To target the highest-trending hair concerns, the new additions raise the bar with innovative premium ingredients while maintaining BRIXY’s commitment to zero plastic packaging. 

“Understanding that hair care is not a one-size-fits-all category, and also that customers regularly use a variety of shampoos to address a range of concerns – from dryness and frizz to thinning – we expanded and enhanced our existing line with new benefit-specific Hydrating and Strengthening shampoo bars,” said BRIXY CEO Trey Vilcoq.  

The Hydrating Shampoo Bar was created for dry or curly hair and is formulated with gentle plant-based cleansers to refresh hair while aloe, shea butter, and avocado oil penetrate to the core of hair, hydrating strands from the inside out. The Strengthening Shampoo Bar, designed for thinning or damaged hair, contains pumpkin seed oil, rosemary oil and caffeine to stimulate the scalp and encourage blood flow to the hair follicle. While rosemary oil and caffeine are known to promote a healthy scalp where hair growth can flourish, pumpkin seed oil has been shown to dramatically improve density, length, and growth rate of hair while also delivering essential fatty acids and hydrating properties to improve the look of manageability of hair.  

Both new products are pH balanced, color safe, and contain the BRIXY Blend, a proprietary ceramide and niacinamide complex that helps seal in moisture and protect against environmental stress that can cause scalp irritation and moisture loss. Both products are vegan, cruelty-free, and free from soap, sulfates, parabens, phthalates, silicones, PEGs, and synthetic scents and colors. All BRIXY bars are packaged with Forest Stewardship Council-certified paperboard that is home-compostable and fully recyclable. 

Priced at $15.99, BRIXY’s new shampoo bars are now available for sale on gobrixy.com and Amazon.com. This line extension to its current hair, body, and facial care bars is designed to further engage and meet the demand from our current brand loyalists while attracting new audiences to sustainable beauty options within hair care. Ultimately, this will help consumers make the shift to a personal care routine that allows them to feel and look their best.  

BRIXY was founded in 2021 by best friends and safe product pioneers Kevin Brodwick and Trey Vilcoq,  the team behind popular sunscreen, Think. With a successful track record of disrupting categories and a shared passion for creating safe and effective consumer products, BRIXY is their newest venture in delivering personal care solutions: better bar(s), better planet.   

ABOUT BRIXY: 

The team behind BRIXY is well-versed in creating clean and effective body care products. BRIXY creates beauty-conscious personal care products that are mindfully made. Our products are planet-friendly without any plastic packaging, always. We also educate on sustainable living while supporting the planet by donating 1% of sales to the nonprofit we created, ECOEVO, to support their mission of replenishing the planet to safeguard against climate change. We are on a mission to disrupt conventional product categories by introducing better alternatives. Better Bar. Better Planet. Please visit gobrixy.com for more information.  

MEDIA CONTACT: 

Jennifer Brodwick 

BRIXY VP Sales & Marketing 

jennifer@gobrixy.com 

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Contact Information:

Trey Vilcoq

CEO

trey@gobrixy.com

8582329599

Jennifer Brodwick

Head of Sales & Marketing

jennifer@gobrixy.com

5129631383

Original Source:

BRIXY’s New Shampoo Bars Lather on the Benefits: Hydrating and Strengthening Formulations That Help Preserve Hair and the Planet

The post BRIXY’s New Shampoo Bars Lather on the Benefits: Hydrating and Strengthening Formulations That Help Preserve Hair and the Planet first appeared on NT Beauty.

The Broadus Collection by Shante & Snoop Dogg, a Luxury Scarf Line, Making an Appearance at the Atlanta Bronner Bros Show

The Broadus Collection by Shante & Snoop Dogg, a Luxury Scarf Line, Making an Appearance at the Atlanta Bronner Bros Show

Shante “Boss Lady” Broadus, entrepreneur, philanthropist, and CEO of Boss Lady Entertainment, where she is the Official Executive Team Manager of husband Snoop Dogg, will be featuring their Broadus Collection Scarfs at…

The post The Broadus Collection by Shante & Snoop Dogg, a Luxury Scarf Line, Making an Appearance at the Atlanta Bronner Bros Show first appeared on NT Beauty.

Rose Villa Senior Living and The Malden Collective Partner to Launch the LiveWell® Tech Accelerator

Rose Villa Senior Living and The Malden Collective Partner to Launch the LiveWell® Tech Accelerator

Rose Villa Senior Living and The Malden Collective Partner to Launch the LiveWell® Tech Accelerator
Rose Villa Senior Living

Rose Villa Senior Living logo

Rose Villa Senior Living continues to drive innovation in senior living by partnering with The Malden Collective (TMC) to launch the LiveWell™ Tech Accelerator. Part of TMC’s Innovation Hub, the Tech Accelerator gives emerging companies an opportunity to pilot proven technologies in a senior living environment.  

The first LiveWell™ Tech Accelerator pilot is WalkWise, a resident monitoring tool that reduces falls by providing actionable data on changes in gait and mobility. The small battery-operated device attaches to residents’ walkers, canes, and wheelchairs and transmits the data without needing Wi-Fi. According to WalkWise Founder & CEO Peter Chamberlain, the technology helps prevent falls by up to 40 percent. 

Rose Villa CEO Glen Lewis said Rose Villa has a history of transforming senior living. “We are driven to innovate and continuously improve,” he said. “Fostering collaborative partnerships with organizations like The Malden Collective and WalkWise leads to creative tech solutions that improve the health and well-being of our residents and team members as well as others within the senior living sector.”

“Launching the LiveWell™ Tech Accelerator with Rose Villa is an ideal way to introduce emerging technologies that improve the quality of care in long-term care facilities in Oregon and nationwide,” said Barbara Kohnen Adriance, CEO of The Malden Collective. “Having access to residents, team members, and facilities while designing and prototyping elder-care products is a fantastic opportunity for companies with promising technology. Rose Villa residents and its innovative team are the perfect match to test drive these new technologies.” 

Expected to launch at Rose Villa this month, WalkWise will use insights and data gathered to enhance user experience and improve technology. Rose Villa will analyze this information and gather feedback from residents and team members to assess if the technology is a good fit and a worthwhile investment for the community. 

“Selecting technologies that improve safety and quality of life is essential for Rose Villa to remain a community where new generations of seniors want to live, where people want to work, and where both groups continue to thrive,” explained Lewis. “Participating in the Tech Accelerator helps us to make informed decisions without allocating substantial resources, time, and budget.”

Rose Villa, an independent nonprofit life plan community located at 13505 SE River Road, Portland, Oregon, has 262 independent living homes on a 22-acre campus that strategically takes advantage of the green space and river views. A completed 10-year campus redevelopment program adds a Creative Arts Building, a wellness center with a gym and yoga fitness studio, a saline pool, a slide and lazy river, and two dining venues. Rosebud Preschool opened on campus in spring 2023. Rose Villa is listed among the 100 Best Nonprofits to Work For in Oregon and the Top 100 Best Green Workplaces by Oregon Business Magazine.

Contact Information:

Wendy D’Alessandro

Lynn PR

wendy@lynnpr.com

561-825-9291

Original Source:

Rose Villa Senior Living and The Malden Collective Partner to Launch the LiveWell® Tech Accelerator