Athletic Footwear Industry Veterans Launch Made Plus

Athletic Footwear Industry Veterans Launch Made Plus

The forward-thinking, planet-positive brand creates footwear made with purpose in Annapolis, Maryland

Athletic Footwear Industry Veterans Launch Made Plus
Made Plus Debuts The SKIFF

The SKIFF is a tribute to Annapolis’ rich boating history. Ethically engineered, forward-thinking fashion made with purpose.

Made Plus, a pioneering footwear brand founded by industry veterans Trey Hentz, Kevin Fisher, and Alan Guyan, officially sets sail today. Headquartered in Annapolis, Maryland, at 190 Admiral Cochrane Dr. STE 170, Made Plus marks a new era of personalized “planet-positive” footwear proudly made in the United States. With Made Plus, every step matters, which is why the brand has reduced a complex manufacturing process from 300 steps to less than 50 – significantly eliminating negative outputs on the environment. 

Having collectively contributed their designs to industry-disrupting products for athletic footwear giants such as Under Armour, Nike, and Sketchers, the trio of Guyan, Fisher, and Hentz now embark on an extraordinary journey to redefine the traditionally tedious, outdated, and wasteful shoe manufacturing process. What started in a garage in Annapolis is now a micro-factory where the team passionately advocates for a sustainable future and a reimagined approach to crafting “made-to-order” footwear.

Local production and a relentless focus on an environmentally conscious lifestyle fall at the heart of Made Plus’ identity, positioning the brand as a trailblazer in the footwear landscape. “Our core mission revolves around reducing our carbon footprint, minimizing waste, and championing ethically viable practices. Every step matters, from sourcing components to the production process to the elevated performance our customers experience,” said Alan Guyan, Founder and CEO of Made Plus. “We are also focused on maintaining a local-first approach, crafting products for locals by locals, fostering a strong sense of community and connection right here in Annapolis.” 

Unlike conventional shoe manufacturing, Made Plus employs a revolutionary made-to-order business model, significantly reducing waste while providing a design-thinking customization experience. By leveraging cutting-edge technologies, including 3D printing, knitting, and digital modeling, Made Plus offers personalized footwear tailored to each individual’s needs – a shoe made just for you.

Guyan expressed his enthusiasm, stating, “We are thrilled to have the freedom to focus on our mission while doing what we love best – designing and innovating in a way that raises the bar for the footwear industry while delivering customized, elevated experiences for our customers.”

The debut offering from Made Plus is the “SKIFF” lifestyle shoe, a loving tribute to Annapolis’ rich boating history, specifically inspired by the small boat that shares its name. Showcasing ethically engineered performance UPKNT technology, each pair is upcycled from six plastic water bottles, free of excess foams and linings, and incorporates Azo-free dyes and upcycled components such as laces, webbing, and support structures. “The ‘SKIFF’ encapsulates our dedication to crafting contemporary, high-quality footwear from recycled materials, embodying our vision of forward-thinking fashion made with purpose,” added Guyan. 

About Made Plus Inc. 

Made Plus is a visionary footwear brand founded by industry veterans who have honed their craft at major companies, including Under Armour, Nike, New Balance, and Sketchers. Steadfast in its vision to revolutionize the footwear industry, Made Plus is committed to purpose-led design thinking rooted in simplified shoe science. The brand is making a positive impact through ethical manufacturing and using high-quality, sustainable materials. Headquartered in Annapolis, Maryland, every pair of Made Plus shoes is made-to-order and crafted with care in the U.S. To learn more, please visit https://www.madeplus.com/.

Contact Information:

Caitlin Wolf

PR Consultant

[email protected]

410-935-2363

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Athletic Footwear Industry Veterans Launch Made Plus

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Ecolife by Belda Lloréns Signs Its First Brand License Agreement With Central America Spinning Works for the US and CAFTA Regions

Ecolife by Belda Lloréns Signs Its First Brand License Agreement With Central America Spinning Works for the US and CAFTA Regions

With this joint venture, Central America Spinning Works and Ecolife by Belda Lloréns want to revolutionize the CAFTA market. Ecolife as Licensor will supervise the processes and quality and will invest all its know-how…

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7or9 ‘Live Your Footprint’ 2023 Celebration of Women for the US Debut of China’s Leading Quiet Luxury Brand

7or9 ‘Live Your Footprint’ 2023 Celebration of Women for the US Debut of China’s Leading Quiet Luxury Brand

7or9 launches a collection of beautifully designed shoes that bring the ultimate comfort to quiet fashion – the Fall Collection is led by the brand-new irresistible Mary Jane shoe.

7or9 ‘Live Your Footprint’ 2023 Celebration of Women for the US Debut of China’s Leading Quiet Luxury Brand
7or9 NYC Fall Collection

Modern Woman wearing 7or9 Fall Collection Quiet Fashion shoes in New York

As summer draws to a close, 7or9 officially launches the new fall 2023 collection with a global brand campaign called ‘Live Your Footprint’.

The campaign is a call to action for all those women who are unique, \ refuse to be like everyone else, expressing who they are in their unique styles, walking their own paths. 7or9 is dedicated to changing fashion forever; by leveraging technology, the brand is able to bring the comfort of a sneaker into high heels while maintaining and enhancing the silhouette with the elegant lines of its signature heels.

The latest campaign features unique story arcs of modern and diverse women capturing the latest trends of Quiet Luxury and Quiet fashion. A minimalist musician wears the ultra-stylish (yet Chic!) 7or9 Black Choc Bread in the streets of New York, playing the violin across iconic (and very Instagramable) locations around town, while an elegant Parisian fashionista wears the brand cult-classic black 9-inch high heels in a city escapade a la Emily-In-Paris day-adventure, encouraging women to “Live their footprint”. The brand celebrates women and femininity more than ever.

Since its inception, the brand has focused on bringing comfort to women across all their collections, under the influence of founder Deng Juan: “7or9 was born out of the necessity to change the relationship between women and pain. I think now more than ever, the modern women do not have to suffer to be beautiful,” she explains. The brand uses Air-Touch foam technology that brings unparalleled comfort; compared to traditional pumps, Air-Touch foam gives the toes a softer hug. “There is a duality in our shoes. While the shoes and heels have the usual expected stylish and uncompromising lines, it also has sweet, soft, and loving fabrics that represent the different facets of the modern woman. We can be both elegant, strong, and comfortable!”

Other classic models include the brand best-seller and iconic tried-and-true Creamy Bun, the Instagram most requested Plumbago 2.0 sandals seen worn by fashion influencers from NYC to Paris and London. The TikTok favorite Cloud 4.0 model, which might just be the winning shoe of the season and is currently the most desired shoe from the brand’s collection.

Exclusively available on the brand website and social media channels, get your hands on this year’s fashion sensation.

About 7or9
Boasting the country’s fastest-growing luxury shoe brand, 7or9 is dedicated to leveraging technology to bring the ultimate comfort to women with stylish and elegant collections of shoes from Flats to heels. 7or9 is available across North America, Europe, and Asia. For more information, please visit 7or9 online at https://7or9.com

Contact Information:

Kate Mucic

Press Relations

[email protected]

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7or9 ‘Live Your Footprint’ 2023 Celebration of Women for the US Debut of China’s Leading Quiet Luxury Brand

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Artizan Joyeria Unveils ‘T.R.U – The Fall Edit’ – a Series of Exclusive Bi-Weekly Product Drops

Artizan Joyeria Unveils ‘T.R.U – The Fall Edit’ – a Series of Exclusive Bi-Weekly Product Drops

Miami’s iconic jewelry brand, Artizan Joyeria, introduces its latest fall collection: ‘T.R.U – The Fall Edit’, a blend of elegance and rebellious design. Kicking off next week, the brand adopts a fresh approach with exclusive bi-weekly product drops, emphasizing its high fashion point of view at an accessible price point.

Stepping into the golden aura of fall, Artizan Joyeria, Miami’s iconic jewelry brand renowned for its bold embrace of individuality, proudly announces the launch of its anticipated fall collection, ‘T.R.U – The Fall Edit.’ Beginning this week, the brand will be introducing a new approach to product launches with a series of exclusive bi-weekly product drops, offering a fresh lens into high fashion at a democratized price.

Embarking on an unparalleled journey, ‘T.R.U – The Fall Edit’ crafts a compelling mosaic of defiant design and rebellious aesthetics. Each piece stands as a genuine testament to a daring dance between elegance and rebellion, crafted with a boldness that summons the spirit of saints and renegades alike. The collection heralds a genuine defiance of the expected, fusing enchanting elegance with a raw, chaotic charm.

Speaking on the inspiration behind this series of product drops, Keren Yoshua, Artizan Joyeria’s creative director, remarks, “In the ‘T.R.U’ series, we’re embracing the transformative power that lies within each of us. We envisioned jewelry that isn’t merely an accessory but an emblem of one’s audacious spirit.”

As we leave summer behind and the cool air of autumn sets in, Artizan Joyeria invites the public to immerse in this refreshing and unique experience. Starting next Thursday, the ‘T.R.U – The Fall Edit’ series will be available exclusively at artizanjoyeria.com.

About Artizan Joyeria

Artizan Joyeria is a Miami-based jewelry brand known for its commitment to empowering individuality and defying conventions. Established in 2008, the brand has focused on creating unique, high-quality jewelry pieces that inspire and encourage women to embrace their unapologetically authentic selves. Using exceptional quality materials and designs, Artizan Joyeria seeks to make luxury accessible to all, fostering a strong connection with its customers and continuing to grow and evolve as a beloved brand in the industry.

Contact Information:

Sofia Medina

Marketing & PR

[email protected]

Sasha Slimak

DIrector

[email protected]

+1 (305) 767-0966

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Artizan Joyeria Unveils ‘T.R.U – The Fall Edit’ – a Series of Exclusive Bi-Weekly Product Drops

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Sweft Announces James Brooke as New CEO

Sweft Announces James Brooke as New CEO

SaaS software veteran James Brooke brings his expertise to Sweft, a SaaS product workflow solution that is poised to revolutionize retailer performance by solving the $300Bn industry-wide ‘In Stock, Not Online’ (ISNO) inventory problem.

Sweft Announces James Brooke as New CEO
James Brooke, CEO Sweft

James Brooke, former CEO of Amplience, has been appointed CEO of Sweft, a SaaS product workflow productivity tool that helps retailers solve their ISNO problem.

The founding team at Sweft is delighted to announce that James Brooke has been appointed as the new CEO of Sweft. James is a highly accomplished technology leader with 30 years of experience, including 15 years as the CEO of Amplience, a leading CMS platform for the retail e-commerce sector.

Under James’ leadership, Amplience grew to become the leading retail Content Management System (CMS) business, powering over 400 e-commerce experiences with richly compelling content and media. The Amplience customer roster includes the likes of Crate & Barrel, Very Group, Otto, Gap, Coach, and ULTA Beauty, amongst many other leading retail brands. James’ experience at Amplience is particularly relevant to Sweft as the two companies solve for adjacent retail business problems. 

James adds, “I am hugely excited by the opportunity that Sweft presents. The founding team knows the problem intimately and has built an elegant solution that is relevant to all companies that sell online. At Amplience we repeatedly saw retailers struggling to launch products in a timely manner, leading to a big problem with ‘In Stock, Not Online’ inventory, but our focus was on the front-end processes and technologies required to deliver a consistent and compelling digital experience. Sweft solves the In Stock Not Online problem directly by accelerating product launch. Based on the conversations I’ve had with my retail network, I am convinced that, with the right go-to-market focus, Sweft can make rapid progress in North America and EMEA. It’s an honor to be asked by the founding team to take the helm as CEO, and I look forward to working with the board and investors to take the company forward.”

The former CEO, Michael Robinson, will continue in a leadership role as Chief Product Officer and President of North America. Michael comments, “I am personally thrilled to have James join Sweft as CEO. Over the past 14 years, I have had the pleasure of working with James on numerous occasions and, as a result, I am well acquainted with his leadership abilities and character. As Sweft looks to grow quickly over the next few years, James’ experience proving product-market fit and successfully scaling a similar SaaS solution will be invaluable. I’m excited to be able to focus on my primary passion, which is the amazing product we have built to solve the retail In Stock, Not Online problem.” 

ABOUT SWEFT LLC

Retailers are losing billions of dollars annually in revenue due to “ISNO” inventory, which refers to products In Stock, but Not available Online. ISNO arises from an over-reliance on manual processes and spreadsheets to manage the creation of the required digital assets and data. The disconnected processes and systems retailers use fail to provide the visibility and operational efficiency required to launch products quickly. Enter Sweft, the ultimate solution to ISNO. Sweft is a SaaS product workflow productivity tool designed to help retailers launch products more efficiently, resulting in optimized full-price sales. Sweft was created by an experienced team of former e-commerce retailers with a deep understanding of the ISNO problem. With Sweft, retailers sell more products at full price, improving profitability.

Contact Information:

Julie Bula

COO

[email protected]

646-688-5441

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Sweft Announces James Brooke as New CEO

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Kizik and JET-PUFFED Launch New S’mores Shoe to Celebrate National S’mores Day

Kizik and JET-PUFFED Launch New S’mores Shoe to Celebrate National S’mores Day

Limited-Edition Kizik Shoe Fuses Proprietary Hands-Free Technology With the Look and Feel of a JET-PUFFED Roasted Marshmallow

JET-PUFFED, the leading marshmallow brand known for its puffy and fluffy marshmallows, has partnered with Kizik, the industry leader in hands-free footwear, to launch the first-ever S’mores Shoe ahead of National S’mores Day on Aug. 10.

This ultra-cushy Kizik shoe highlights the hue of a perfectly toasted JET-PUFFED marshmallow, transitioning from a white sole to a golden-brown top. Comfortable and durable, the S’mores Shoe features a puffy, quilted upper with foam padding throughout to create a soft, marshmallowy texture, capturing the essence of this beloved campfire treat.

“At JET-PUFFED, we take s’mores season very seriously as we aim to bring light and fluffy enjoyment to family and friends around the campfire,” said Christina Brown, Associate Brand Manager at JET-PUFFED. “With nearly 40 million bags of our marshmallows sold over the summer season, the S’mores Shoe is a sweet treat for your feet — reminding you that JET-PUFFED marshmallows are the perfect ingredient for your summer s’mores.” 

The hands-free innovation built into the S’mores Shoe is one of more than 180 patents held by Kizik’s parent company HandsFree Labs. This unmatched shoe-entry technology allows you to step right in without using your hands — just what you need when your fingers are covered in gooey marshmallow goodness.

“While comfort and hands-free are the top priorities at Kizik, we’re constantly looking for ways to create unique, limited-edition footwear,” said Blake Brown, Kizik VP of Brand and Creative. “Working with JET-PUFFED has been a tremendous partnership. We share a commitment to enhancing everyday experiences and making life’s little moments more enjoyable. We can’t wait to see the new S’mores Shoe around the campfire this summer.”

Starting today, the JET-PUFFED x Kizik S’mores Shoe is available exclusively on kizik.com/jetpuffed for $119 in women’s sizes 6-14.5 and men’s 4.5-13, while supplies last.

For more information, visit @KraftJetPuffed and @wearkizik on Instagram and Facebook, or head to kizik.com

ABOUT KRAFT HEINZ 

We are driving transformation at The Kraft Heinz Company, inspired by our Purpose, Let’s Make Life Delicious. Consumers are at the center of everything we do. With 2022 net sales of approximately $26 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of six consumer-driven product platforms. As global citizens, we’re dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting kraftheinzcompany.com or following us on LinkedIn and Twitter.

ABOUT KIZIK

Based in Lindon, Utah, Kizik is the industry’s leading hands-free footwear brand, boasting more than 180 pending and granted patents. Powered by the cutting-edge technology and relentless innovation of its parent company HandsFree Labs, Kizik’s fashionable, hands-free footwear fuses modern design with next-level comfort and go-anywhere versatility. With a mission to inspire greater joy by making the everyday easier, Kizik is committed to empowering customers through convenience. Offering stylish silhouettes for men, women, and kids, Kizik’s hands-free footwear truly is for everyone. To learn more, visit kizik.com and follow @wearkizik.

MEDIA CONTACTS

Alison Brod Marketing Communications
[email protected] 

KRAFT HEINZ
[email protected]

AZIONE PR
[email protected]

Kizik
[email protected] 

Contact Information:

Alexis Wulf

AZIONE PR

[email protected]

Brooke Scher Mogan

Alison Brod Marketing Communications

[email protected]

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Kizik and JET-PUFFED Launch New S’mores Shoe to Celebrate National S’mores Day

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Otrium Names Zuhairah Washington as Chief Executive Officer & Appoints Co-Founder, Max Klijnstra, as Chief Sustainability & Growth Officer

Otrium Names Zuhairah Washington as Chief Executive Officer & Appoints Co-Founder, Max Klijnstra, as Chief Sustainability & Growth Officer

Zuhairah Washington

AMSTERDAM, July 27, 2023 (Newswire.com)

Otrium, the digital fashion outlet tackling the industry’s growing challenge of excess in…

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