Trace Minerals Welcomes Charles Walkley as Chief Operating Officer

Walkley Brings More Than 30 Years of Strategy, Manufacturing and Operations, and Sales and Marketing Experience to the Trace Minerals Leadership Team
OGDEN, Utah, December 5, 2023 (Newswire.com)
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Trace Minerals, America’s number one selling trace mineral, liquid magnesium and performance nutrition brand according to SPINS®, announced today the addition of Charles “Chuck” Walkley as chief operating officer (COO). With more than three decades of experience in the CPG industry, Walkley has the proven ability to build and scale brands. As COO, Walkley will oversee the daily operational functions of Trace Minerals.
“As we look forward to further growing Trace Minerals in 2024 and beyond, Chuck’s role will be crucial in helping us reach and exceed our goals,” said Matt Kilts, CEO of Trace Minerals. “With extensive industry knowledge, experience and relationships, Chuck is sure to be a valuable addition to our leadership team.”
Walkley is bringing a unique blend of business expertise to Trace Minerals, with firsthand experience building high-performing management and sales teams, setting corporate vision, leading sophisticated manufacturing operations, elevating brand equity and more. Most recently, he served as COO for CocoVibe, the nation’s leading supplier of tropical concentrates and purees. Before that, Walkley was CEO for New Whey Nutrition, COO for Tampico Beverages Inc. and vice president of sales for Vermont Pure Springs. He has also held positions at Quaker Oats Company and Pepsi-Cola Company.
“I am fully aligned with Trace Minerals’ mission to help people remineralize their bodies and live healthier and fuller lives,” said Walkley. “As I embark on this new role, I will leverage my expertise to support the company today and drive continued growth in the coming months and years.”
Trace Minerals aims to help people remineralize their bodies and achieve and maintain an ideal level of trace minerals. For more information, visit https://www.traceminerals.com/.
About Trace Minerals
For more than 50 years, Trace Minerals has been committed to helping people remineralize their bodies, achieving and maintaining the ideal level of trace minerals that is just right for them to live better every single day. Trace Minerals is America’s number one selling trace mineral, liquid magnesium, and performance nutrition brand according to SPINS® and is the exclusive provider of ConcenTrace® Trace Mineral Drops, a concentrated seawater complex that contains a precisely proportioned, full spectrum of trace minerals and elements.
ConcenTrace is the basis for all products in the Company’s branded line, which is backed by a “Feel the Difference or Your Money Back” guarantee. Trace Minerals has been GMP (Good Manufacturing Practices)-certified since 2004, is a registered member of the Global Retailer & Manufacturer Alliance, and is certified by UL® Registrar LLC under the standard ANSI 455-2 Good Manufacturing Practices (GMPs) for Dietary Supplements.
Contact Information:
Janine Warner
PR Manager
Original Source:
Trace Minerals Welcomes Charles Walkley as Chief Operating Officer
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Willie’s Grill & Icehouse Celebrates 30th Anniversary Reaching Philanthropic Milestone of $1.5M

THE BELOVED TEXAS ICEHOUSE WILL CELEBRATE THREE DECADES OF GIVING BACK TO LOCAL COMMUNITIES WITH SPECIALS 30 YEARS IN THE MAKING
HOUSTON, December 4, 2023 (Newswire.com)
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Willie’s Grill & Icehouse, the brand that brings the classic icehouse experience to communities across Texas, is celebrating its 30th anniversary this year. The brand will celebrate throughout December with a discount that harkens back to the origins of the icehouse, as well as a commitment to continue their tradition of financially supporting communities across the state.
The restaurant, known for its family-friendly atmosphere and icehouse classics, closes out its third decade of service with more than $1.5M in monetary donations to various charities and public services within the cities where the brand operates.
Among the philanthropic programs are the Willie’s Grill & Icehouse Spirit Nights, in which local community charities are given a portion of the proceeds from a specific day’s overall sales. Their commitment to public servants is another important piece of the brand’s mission, as seen through their community sponsorships. Throughout the year, Willie’s Grill & Icehouse offers a 10% discount to first responders, teachers, firefighters, and nurses at all locations. Local law enforcement departments are also treated to 50% off their meals throughout the year at Willie’s. During their grand opening celebrations, Willie’s Grill & Icehouse hosts VIP soft openings where they invite educators, nurses, law enforcement, and other essential workers to dine for free throughout the day. Finally, all locations offer the Fire & Icehouse Lager throughout the year and a portion of the proceeds is donated directly to local fire departments.
All Willie’s customers are in luck throughout the month of December, as the brand is offering a Texas-sized discount on one of their original menu items. Every Monday, Tuesday, and Wednesday throughout December, Willie’s will offer their original Cheese Willie Burger, the menu item that the brand was built on, for only $6.30 in honor of their milestone anniversary. The promotion, a ‘thank you’ to customers for their years of support, is valid for both in-store and online orders.
“We are thrilled to be celebrating 30 years of serving Texans our icehouse classics and welcoming families through our doors,” said Greg Lippert, CEO of Willie’s Restaurants. “Giving back to our communities has always been a pillar of who we are, and we look forward to continuing the tradition as the brand moves into our next era. We invite all customers to come and enjoy a delicious Cheese Willie Burger at a discounted price throughout December as a thank you from all of us at Willie’s Grill & Icehouse.”
Contact Information:
Rachel Austin
Publicist
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Willie’s Grill & Icehouse Celebrates 30th Anniversary Reaching Philanthropic Milestone of $1.5M
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