AESTHETIC NEWSAESTHETIC NEWS

SaaS software veteran James Brooke brings his expertise to Sweft, a SaaS product workflow solution that is poised to revolutionize retailer performance by solving the $300Bn industry-wide ‘In Stock, Not Online’ (ISNO) inventory problem.

James Brooke, CEO Sweft
James Brooke, former CEO of Amplience, has been appointed CEO of Sweft, a SaaS product workflow productivity tool that helps retailers solve their ISNO problem.

PHILADELPHIA, August 8, 2023 (Newswire.com)
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The founding team at Sweft is delighted to announce that James Brooke has been appointed as the new CEO of Sweft. James is a highly accomplished technology leader with 30 years of experience, including 15 years as the CEO of Amplience, a leading CMS platform for the retail e-commerce sector.

Under James’ leadership, Amplience grew to become the leading retail Content Management System (CMS) business, powering over 400 e-commerce experiences with richly compelling content and media. The Amplience customer roster includes the likes of Crate & Barrel, Very Group, Otto, Gap, Coach, and ULTA Beauty, amongst many other leading retail brands. James’ experience at Amplience is particularly relevant to Sweft as the two companies solve for adjacent retail business problems. 

James adds, “I am hugely excited by the opportunity that Sweft presents. The founding team knows the problem intimately and has built an elegant solution that is relevant to all companies that sell online. At Amplience we repeatedly saw retailers struggling to launch products in a timely manner, leading to a big problem with ‘In Stock, Not Online’ inventory, but our focus was on the front-end processes and technologies required to deliver a consistent and compelling digital experience. Sweft solves the In Stock Not Online problem directly by accelerating product launch. Based on the conversations I’ve had with my retail network, I am convinced that, with the right go-to-market focus, Sweft can make rapid progress in North America and EMEA. It’s an honor to be asked by the founding team to take the helm as CEO, and I look forward to working with the board and investors to take the company forward.”

The former CEO, Michael Robinson, will continue in a leadership role as Chief Product Officer and President of North America. Michael comments, “I am personally thrilled to have James join Sweft as CEO. Over the past 14 years, I have had the pleasure of working with James on numerous occasions and, as a result, I am well acquainted with his leadership abilities and character. As Sweft looks to grow quickly over the next few years, James’ experience proving product-market fit and successfully scaling a similar SaaS solution will be invaluable. I’m excited to be able to focus on my primary passion, which is the amazing product we have built to solve the retail In Stock, Not Online problem.” 

ABOUT SWEFT LLC

Retailers are losing billions of dollars annually in revenue due to “ISNO” inventory, which refers to products In Stock, but Not available Online. ISNO arises from an over-reliance on manual processes and spreadsheets to manage the creation of the required digital assets and data. The disconnected processes and systems retailers use fail to provide the visibility and operational efficiency required to launch products quickly. Enter Sweft, the ultimate solution to ISNO. Sweft is a SaaS product workflow productivity tool designed to help retailers launch products more efficiently, resulting in optimized full-price sales. Sweft was created by an experienced team of former e-commerce retailers with a deep understanding of the ISNO problem. With Sweft, retailers sell more products at full price, improving profitability.

Contact Information:

Julie Bula

COO

[email protected]

646-688-5441

Original Source:

Sweft Announces James Brooke as New CEO

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Limited-Edition Kizik Shoe Fuses Proprietary Hands-Free Technology With the Look and Feel of a JET-PUFFED Roasted Marshmallow

CHICAGO, PITTSBURGH & SALT LAKE CITY, August 8, 2023 (Newswire.com)
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JET-PUFFED, the leading marshmallow brand known for its puffy and fluffy marshmallows, has partnered with Kizik, the industry leader in hands-free footwear, to launch the first-ever S’mores Shoe ahead of National S’mores Day on Aug. 10.

This ultra-cushy Kizik shoe highlights the hue of a perfectly toasted JET-PUFFED marshmallow, transitioning from a white sole to a golden-brown top. Comfortable and durable, the S’mores Shoe features a puffy, quilted upper with foam padding throughout to create a soft, marshmallowy texture, capturing the essence of this beloved campfire treat.

“At JET-PUFFED, we take s’mores season very seriously as we aim to bring light and fluffy enjoyment to family and friends around the campfire,” said Christina Brown, Associate Brand Manager at JET-PUFFED. “With nearly 40 million bags of our marshmallows sold over the summer season, the S’mores Shoe is a sweet treat for your feet — reminding you that JET-PUFFED marshmallows are the perfect ingredient for your summer s’mores.” 

The hands-free innovation built into the S’mores Shoe is one of more than 180 patents held by Kizik’s parent company HandsFree Labs. This unmatched shoe-entry technology allows you to step right in without using your hands — just what you need when your fingers are covered in gooey marshmallow goodness.

“While comfort and hands-free are the top priorities at Kizik, we’re constantly looking for ways to create unique, limited-edition footwear,” said Blake Brown, Kizik VP of Brand and Creative. “Working with JET-PUFFED has been a tremendous partnership. We share a commitment to enhancing everyday experiences and making life’s little moments more enjoyable. We can’t wait to see the new S’mores Shoe around the campfire this summer.”

Starting today, the JET-PUFFED x Kizik S’mores Shoe is available exclusively on kizik.com/jetpuffed for $119 in women’s sizes 6-14.5 and men’s 4.5-13, while supplies last.

For more information, visit @KraftJetPuffed and @wearkizik on Instagram and Facebook, or head to kizik.com. 

ABOUT KRAFT HEINZ 

We are driving transformation at The Kraft Heinz Company, inspired by our Purpose, Let’s Make Life Delicious. Consumers are at the center of everything we do. With 2022 net sales of approximately $26 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of six consumer-driven product platforms. As global citizens, we’re dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting kraftheinzcompany.com or following us on LinkedIn and Twitter.

ABOUT KIZIK

Based in Lindon, Utah, Kizik is the industry’s leading hands-free footwear brand, boasting more than 180 pending and granted patents. Powered by the cutting-edge technology and relentless innovation of its parent company HandsFree Labs, Kizik’s fashionable, hands-free footwear fuses modern design with next-level comfort and go-anywhere versatility. With a mission to inspire greater joy by making the everyday easier, Kizik is committed to empowering customers through convenience. Offering stylish silhouettes for men, women, and kids, Kizik’s hands-free footwear truly is for everyone. To learn more, visit kizik.com and follow @wearkizik.

MEDIA CONTACTS

Alison Brod Marketing Communications
[email protected] 

KRAFT HEINZ
[email protected]

AZIONE PR
[email protected]

Kizik
[email protected] 

Contact Information:

Alexis Wulf

AZIONE PR

[email protected]

Brooke Scher Mogan

Alison Brod Marketing Communications

[email protected]

Original Source:

Kizik and JET-PUFFED Launch New S’mores Shoe to Celebrate National S’mores Day

The post Kizik and JET-PUFFED Launch New S’mores Shoe to Celebrate National S’mores Day first appeared on RSVTV news.