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Avamere Living President Receives National Pinnacle Quality Award
Avamere Living President Carl Tabor was honored this week as an inaugural winner of the McKnight’s Pinnacle Award as an Agent of Change.
Carl Tabor
Avamere President Carl Tabor
WILSONVILLE, Ore. – December 15, 2022 – (Newswire.com)
Avamere Living President Carl Tabor was honored this week as an inaugural winner of the McKnight’s Pinnacle Award. These awards recognized industry veterans for exemplary service and leadership in Long Term Care. Tabor will receive the “Agent of Change” award.
Winners were named in one of seven categories: Agent of Change, Industry Ally, Inspiration, Setting the Standard, Thought Leader, Unsung Hero, and Business Partner. The 30 veterans awarded have driven change, set new standards, and provided inspirational leadership. The honorees are veteran long-term care operators, caregivers, and affiliated professionals who have had lengthy careers – at least 20 years – serving at the top levels of skilled nursing, home care, and senior living. The program is a joint effort of McKnight’s Long-Term Care News and sister media brands McKnight’s Senior Living and McKnight’s Home Care.
“It is an honor to be chosen along with the other awardees as someone who continues to strive for quality care and outcomes for those we serve,” says Tabor. “I have spent my career dedicated to learning, growing, and advocating for process improvement and innovation around how we care for those in need of Long Term Care and Skilled Nursing Services. This award just highlights the fact that many of us are pushing for the same thing.”
“Our teams are hardworking, dedicated individuals committed to enhancing the lives of our patients. Under Carl’s leadership we continue to move the needle of setting the stage in industry-leading practices,” says VP of Operations Roxanne Stennett. “He has been an inspirational leader to serve with, always advocating for better outcomes through how we care for those in need.”
Along with this award, Tabor’s facilities have received three deficiency free surveys in 2022, among other awards for quality care, patient outcomes, and customer satisfaction. Under Carl’s leadership, Avamere Living facilities will continue to focus on these practices into 2023 and beyond- proving that Tabor’s Agent of Change award was well deserved.
To learn more about the McKnight’s Pinnacle Awards, please visit www.mcknightspinnacleawards.com.
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Maggie Hilty
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Avamere Living President Receives National Pinnacle Quality Award
AIDPH Releases 2022 Impact Report—Announces Largest Growth to Date
AIDPH successfully elevated oral health equity in LGBTQIA+, rural, and veteran communities with plans to focus on people with disabilities in 2023
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To Boldly Go Where No Egg Has Gone Before — Chino Valley’s Offbeat Ads Are Changing the Way People Think About Eggs
Chicken Scratch
Chicken Scratch from Chino Valley Ranchers
COLTON, Calif. – December 15, 2022 – (Newswire.com)
From the boxing ring to the outer reaches of the cosmos, Chino Valley Ranchers (CVR) has taken its eggs and its customers on a wild ride over the past year, going viral in a series of wildly successfully digital ads that have captured the attention of millions.
CEO Chris Nichols explains why the company is prioritizing entertaining content. “I believe all people have a desire to be creative in one form or another. For me, taking a break from the normal duties of running the farm in order to think outside the box and express some creativity is essential. With so many new platforms to display content, the possibilities are endless. This opportunity gets me excited as we continue to push the barriers of what people expect from an egg brand.”
“Can’t Beat ‘Em” features fitness superstar/Onnit athlete Eric Leija in a pun-laden “fight night” scenario with a humorous surprise ending. The campaign has been a smashing success, with more than 1 million views worldwide. (Link)
The ad “Special Delivery” took highest honors during the 2022 MUSE Creative Awards. Inspired by the recent gender-reveal party craze, it is a comedic portrayal of a delivery driver lured by a “Come on in!” sign and a table full of delicious treats. He enters just as the party reaches its climax and has a comical “wanna get away” moment. (Link)
In “Eggs Over Skeezy,” a family makes a late-night visit to a dubious food truck and finds that its proprietor is more than he seems — or is he? (Link)
Country star Nate Kenyon takes center stage in “Chicken Scratch.” In this music video-format ad, he portrays a lovelorn rancher jilted by his favorite chicken, who has flown the coop for Chino Valley. A string of puns delivered in convincing country heartbreak style culminate in the tagline, “The Grass Is Greener at Chino Valley.” (Link)
CVR also released a unique and widely viewed animation for Comet Eggs, whose “intergalactic orange yolks” are explained with an amusing backstory about Cold War-era chickens in space. (Link)
“We love what we do here at Chino and can’t wait to share that message with our customers,” Nichols says. “This past year, we took a different approach to advertising in order to bring our audience something new. Eggs are a food that is so versatile and fun to cook with, we wanted to bring out some of that humor and celebrate a new way to look at eggs. We see our content as leading the industry forward and can’t wait to see what we do in 2023.”
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Alex Ribble
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alex@bigchiefcreative.com
(714) 794-2226
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To Boldly Go Where No Egg Has Gone Before — Chino Valley’s Offbeat Ads Are Changing the Way People Think About Eggs
Gemini Motor, Ballard Power Systems, and Chart Industries Sign Joint Development Agreement to Develop Liquid Hydrogen Fuel Cell Class 8 Trucks
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Kristen Levine Shares Tips for Keeping Pets Happy This Holiday Season on TipsOnTV
One of the Nation’s Top Pet Experts Shares the Secrets for Making Pets Safe and Happy for the Holidays
Great Holiday Pet Gifts
Pet Expert Kristen Levine shares what to buy for pets this holiday season.
ATLANTA – December 15, 2022 – (Newswire.com)
As the author of “Pampered Pets On A Budget”, Kristen Levine has been striving to make the world a better place for pets for more than 25 years. Show pets how much they are appreciated; Kristen has holiday gifts and products to help.
A PET PAMPERING DESTINATION
PetSmart has everything needed to do anything for pets this holiday season. PetSmart’s Chance & Friends Holiday “Chance” puppy and “Cherish” guinea pig toys are a great way to surprise a pet while also giving back to pets in need. When you purchase Chance & Friends toys, PetSmart will donate one dollar to nonprofit PetSmart Charities. They also have the Merry & Bright Small Pet Charcuterie Board Chew and Merry & Bright Pop-Up Tunnel Cat Toy. PetSmart has dozens of toys for under 10 dollars. For more information, visit www.petsmart.com
SPECIAL GROOMING TIPS FOR THE HOLIDAYS
A clean pet is a healthy pet, and Kristen loves the new Project Watson eye wash for dogs. It is formulated to target and clean dogs’ eyes with a gentle pH-balanced formula that helps keep the eyes free of dirt and buildup that may cause infection. It is made with naturally inspired, high-quality ingredients such as sodium, a component of natural tears. Project Watson eye wash for dogs is part of a full line of dog care products developed by the experts at Bausch + Lomb, evaluated by veterinarians and designed to remove foreign materials, pollen and other irritants. For more information, visit www.bausch.com
PET-FRIENDLY TRAVEL TIPS
The holidays are a time for family, fun and of course, travel. That means bringing the whole family. For that, use Baymont by Wyndham. In addition to having over 300 pet-friendly hotels across the country, it also comes with great amenities like free breakfast, free Wi-Fi, Wyndham Rewards points and more. Best of all, they just recently launched an all-new pet-friendly travel guide, with tons of tips to make planning that next trip easier than ever. Check it out at BaymontInns.com/PetFriendly.
HEALTHY, HAPPY PETS
Pamper those pets by keeping them healthy. HICC PET™ is a pet health and wellness brand that supplies natural pet hygiene products designed to pamper pets at home and when traveling. HICC PET™ offers its best-selling pet glove wipes, and plant-based coconut oil series right now for $30. Infused with coconut essence, the hypoallergenic wipes calm inflammation, hydrate skin, and reduce skin infection. Made from microfiber cotton with antimicrobial properties, the gloves work to remove dirt stains, moisturize, and heal common skin irritations for pets. For more information, visit hiccpet.com
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Kristen Levine Shares Tips for Keeping Pets Happy This Holiday Season on TipsOnTV
Learn more about the Wish List feature on the Penguin Random House PreK-12 Education sites
Creating and sharing wish lists with your colleagues and cost proposal requests or orders for your preferred booksellers