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Formulated with a blend of shea butter, olive oil and bacuri seed butter, Shea Pomade is designed specifically for curly and coily textures and provides hydration, shine and styling benefits.

Baxter of California’s Shea Pomade

LOS ANGELES – October 18, 2022 – (Newswire.com)

Baxter of California, the heritage men’s grooming brand with flagship barber shop in Los Angeles, launches the limited-edition Shea Pomade, a moisturizing and conditioning hair and scalp balm that provides light hold and a high-shine finish. Shea Pomade is a shea butter-infused hair product formulated for curly, coily, thick and coarse hair textures. 

Launching just in time for the 2022 holiday season, Shea Pomade styles and moisturizes with a combination of natural ingredients that nourish the hair and scalp for brilliance and shine. The pomade provides light styling, and the moisture-rich balm provides frizz-free coil and curl definition while highlighting natural wave patterns.

“We are so excited for consumers to try Shea Pomade,” says Jose Figueroa, Associate Brand Manager of Baxter of California. “We recognized that there was a gap in our pomade collection, specifically for curly and coily hair, so we’re proud to introduce a product formulated specifically for textured hair.”

“It’s important to us as a brand to ensure we’re addressing the hair care needs of all consumers,” Figueroa added. “We tested products for curly and coily hair with industry professionals for over a year, including a test run at Cosmoprof, because it’s important that our products are of good quality and are very effective. With Shea Pomade, our portfolio of hair styling and care products is extended by meeting the needs for textured hair consumers.”

Shea Pomade is rich in natural ingredients, and its combination of butters not only help to style the hair but also promote the health of the hair and scalp. Key ingredients include:

• Shea Butter: seals each hair strand, locking in moisture and leaving hair soft, smooth and shiny
• Olive Oil: rich in antioxidants, this ingredient deeply penetrates hair strands and helps to promote scalp health
• Bacuri Seed Butter: helps to stimulate the production of collagen and elastin which promote hair elasticity and how well strands resist breakage

The Baxter of California Shea Pomade is now available for purchase at baxterofcalifornia.com, the Baxter Finley Barber & Shop in Los Angeles and fine retailers around the world.

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HIGH-RES IMAGES:

https://agencyguacamole.box.com/s/se2hfro3lf1jigyf05uwembzt7eghpdl 

EDITORIAL/MEDIA INQUIRIES: For all media inquiries, including sample requests, please contact Alexa Lewis: [email protected] //  310-878-2560

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ABOUT BAXTER OF CALIFORNIA:

Since 1965, Baxter of California has been a pioneer in understanding and meeting personal care needs. Our curated range of hair, skin, shave and body essentials and lifestyle products are all tried and tested by master barbers at our award-winning Baxter Finley Barber & Shop in Los Angeles. Our products are designed for quality and versatility to provide consumers with everything they need to confidently be who they are.

BaxterofCalifornia.com @BaxterofCa #LifeLivedTrue

Contact Information:

Alexa Lewis

PR and Influencer Manager

[email protected]

310-878-2560

Press Release Service
by
Newswire.com

Original Source:

Baxter of California Introduces Shea Pomade, a Rich, Moisturizing and Conditioning Hair and Scalp Balm for Textured Hair

The annual Susan G. Komen Race for the Cure provides vital fundraising for everyone, regardless of where they are in their breast cancer journey.

G…

CSC’s Non-Toxic Black Beauty Project
The First-Ever List of Top Non-Toxic Black-Owned Beauty Brands & Database Products Verified by the Campaign for Safe Cosmetics

SAN FRANCISCO – October 18, 2022 – (Newswire.com)

The Campaign for Safe Cosmetics (CSC)’s new List of Top Non-Toxic Black-Owned Beauty Brands features entrepreneurs making safer beauty products for Black women, free of the toxic ingredients linked to breast cancer and health concerns that disproportionately impact Black women. This project brings health equity to the forefront by providing a database of clean beauty products to help Black women and girls live their healthiest lives and prevent breast cancer. CSC’s Top Non-Toxic Black Beauty Brands 2022 >  CSC’s Non-Toxic Black Beauty Product Database >  

Released during Breast Cancer Awareness Month, the Non-Toxic Black Beauty Project focuses specifically on supporting Black women’s health because Black women face the highest breast cancer mortality rate of any racial or ethnic group in America. Beauty products marketed to Black women often contain the most toxic cosmetics ingredients, including chemicals linked to cancer. In fact, Black women who regularly dye their hair have a 60% increased risk of breast cancer, and those who use chemical hair straighteners are 30% more likely to develop the disease. By uplifting leading non-toxic Black-owned beauty brands and connecting Black women with products they can trust, CSC aims to combat toxic health disparities to help prevent breast cancer and other diseases. 

The 80 small and medium-sized businesses who made the list raise the bar for ingredient safety and lead the movement to address the injustice of Black beauty by selling products free of CSC’s 241 “Do Not Use” Red List Chemicals of Concern in Cosmetics. CSC vetted all 700+ products included in the first-ever searchable database for safety and verified them to be free of harmful chemicals linked to health concerns like cancer, diabetes, early puberty, endometriosis, infertility, maternal health, pregnancy complications, and uterine fibroids. 

“We are thrilled to announce the launch of our searchable database of non-toxic Black beauty products,” said Janet Nudelman, Director of the Campaign for Safe Cosmetics, a program of Breast Cancer Prevention Partners. “These leading Black entrepreneurs are making safer beauty products that won’t harm the health of Black women and girls. We hope that more companies will follow their lead and grow the clean Black beauty industry by selling non-toxic beauty and personal care products that Black women can trust.” 

As Black women purchase and use more beauty products per capita than any other demographic, spending more than $7.5 billion dollars on beauty products a year and nine times more on hair products than the average consumer, toxic exposure from beauty products is of particular concern. 

By eliminating toxic ingredients that negatively impact Black women, these companies have made a significant commitment to protecting their customers’ health and well-being. They are also helping to reduce the disproportionate toxic burden that Black women face from unsafe chemicals in beauty and other consumer products they use, which can help prevent the development of chronic diseases like breast and ovarian cancer. 

The Non-Toxic Black Beauty Project is guided by an Advisory Committee made up of leading non-profit organizations and scientists working to improve Black women’s health. This project represents the first comprehensive effort to generate a list of chemicals of concern in Black beauty products that should be avoided by consumers, cosmetic manufacturers, and retailers. 

For a list of scientific findings referenced in this release, visit: www.safecosmetics.org/black-beauty-project/. 

Contact Information:

Erika Wilhelm

Director of Marketing & Communications

[email protected]

+14155395005

Related Files
The CSC Non-Toxic Black Beauty Project Speaker List & Quotes.pdf
CSC Non-Toxic Black Beauty Fact Sheet 2022.pdf

Press Release Service
by
Newswire.com

Original Source:

Campaign for Safe Cosmetics Publishes First-Ever List of Top Non-Toxic Black-Owned Beauty Brands & Product Database