American streetwear brand and international athletes supporting Ukraine
NEW YORK, NY – FOXYLAB NEW YORK introduces «DISCLOSING ATHLETES’ CREATIVITY», a unisex streetwear collection inspired by the Tokyo Olympics and the first and one-of-a-kind capsule collection by FOXYLAB NEW YORK, created in collaboration with world’s top athletes and artists. FOXYLAB NEW YORK will donate 10% of all the profits from the sales of this Streetwear fashion collection to “Voices of Children”, a non-profit organization that helps Ukrainian children cope with the consequences of the war against Ukraine.
It all started in March 2021 with a realization by FOXYLAB NEW YORK founder Oxana De Castro that sport is one of the most artistic, creative, and free-spirited phenomena that matches the FOXYLAB NEW YORK identity. The list of sports to work with was narrowed down to six: athletics, handball, modern pentathlon, 3×3 basketball, artistic gymnastics, and beach volleyball. These sports share common values with FOXYLAB NEW YORK: audacity, heart, friskiness, courage, and ingenuity.
The next step was to find those athletes who share one more fundamental thing with the brand: creativity. FOXYLAB NEW YORK interviewed around 100 athletes from all over the planet, before the six pairs were selected, those who compete with daring expression and introduce innovativeness into their sports, like true artists.
Given the challenging tournament schedule, preparation for the major competition of the four (this time five) years and depletion from traveling and rigid training in difficult post-covid time, FOXYLAB NEW YORK aimed to challenge the imagination of athletes and extract the pure ideas inspired by their lifestyle and professional career in sports. Each athlete had to go back in time and recall all the little moments where the connection with art played a definite role in forming their character and later helped build their athletic performance.
Each athlete was assigned an artist-partner to embody their ideas within unique personal designs and bring them to life. To match each team of artist and athlete, each artist’s style was carefully matched with the stories of each athlete. The goal chemistry and mutual understanding between the creators. The six pairs of athletes and artists worked together for three months to carve out their final designs. FOXYLAB NEW YORK placed the prints on six oversized signature t-shirts and marked each piece with a special tag bearing their names and signatures.
DISCLOSING ATHLETES’ CREATIVITY proved that sport and art are highly creative endeavors and created extraordinary results.
Preschool Series Produced by Children’s Education Company Tiny Souls Media and Animation Studio K Love You Bye Unveils Accompanying Parenting Course App That Supports Caregivers and Children Learning Together
NEW YORK, July 18, 2024 (Newswire.com)
– Tiny Souls Media Inc., a start-up specializing in children’s media and educational resources for caregivers, launched its first episodes of an original preschool animated series entitled Zip and the Tiny Sprouts last month on YouTube. The series is written and directed by K Love You Bye’s Peter Johnston and Kyle Logan with Chris Bennett (Bluey) as animation director. Zip and the Tiny Sprouts aims to entertain young audiences while supporting their learning and social-emotional development. The series will feature 26 seven-minute episodes set in the whimsical Harmony Hollow, released every other weekend on YouTube and the YouTube Kids app. Additional content such as sing-alongs and craft videos are also featured on the channel to help families learn and grow together.
Each episode features meaningful stories and original music on themes like patience, perseverance and gratitude, and is grounded in established curriculum frameworks and developmental psychology research. Lacey Mason (Sesame Workshop, Dodo Kids), Head of Development and Production at Tiny Souls Media, shared, “Each episode of Zip and the Tiny Sprouts is thoughtfully crafted with humor and heart. We have an extremely talented art and animation team making the Sprouts and their world come to life in fantastic, endearing and relatable ways.”
“We are thrilled to launch this unique animated series alongside a robust offering of resources and activities that empower caregivers and educators of young children to learn about important themes that can create a solid foundation for their well-being,” said Shadi Toloui-Wallace, founder and Chief Creative Officer of Tiny Souls Media.
The show has already become a YouTube sensation with the first five episodes garnering over 1.5 million views within the first month of its release. “The reception to it has been just wonderful. But there’s no time to rest. Our journey is just getting started and we’ve got lots of funny, heartfelt and thoughtful stories to share,” said Animation Director and writer Chris Bennett.
Unique to many of its competitors, Tiny Souls offers educational content for both caregivers and young children, all informed by developmental psychology research. Earlier this year, Tiny Souls Media launched the Caregiver Companion Series of parenting courses available on its website and app, featuring expert advice, purposeful activities and games, songs and more.