Basepaws Launches the Most Extensive DNA Test for Dogs, Focused on Health and Early Detection of Disease Risk

October 6, 2023

Lifestyle - RSVTV news originally published at Lifestyle - RSVTV news

Basepaws Launches the Most Extensive DNA Test for Dogs, Focused on Health and Early Detection of Disease Risk

Basepaws Breed + Health Dog DNA Test

LOS ANGELES, October 6, 2023 (Newswire.com) - Basepaws, the leader in feline DNA testing and genetics, enters the canine market with the most extensive DNA test for dogs, accelerating the health genetic testing landscape. Basepaws Breed + Health Dog DNA Test helps pet owners shift from reactive to proactive care, offering easy swabbing and mobile-friendly results for a simplified experience.

Our pets can be masters at hiding pain until a disease becomes advanced. Basepaws dog DNA test can identify health risks earlier — even before painful symptoms appear. Earlier detection of risks can also offer additional opportunities for treatment and improvement in a pet's quality of life, in collaboration with your veterinarian.

A quick and easy-to-use oral swab test offers pet parents invaluable insights into their dog's genetic blueprint. These insights include over 280 genetic markers linked to hereditary conditions in dogs — more genetic markers than any other pet DNA test. Additionally, Basepaws provides a comprehensive breakdown of breed similarity by comparing the dog's genome to a vast database of 200+ canine breeds, and details on more than 30 distinct genetic trait markers that influence their unique physical characteristics, such as coat length, texture, color, pattern, as well as body size, shape, and structure.

Basepaws leads the pack as the first company in pet genetics to employ Illumina Next Generation Sequencing (NGS) technology. This involves conducting in-house whole genome sequencing (WGS) and delivering data on approximately 2.5 billion nucleotide bases for each canine genome analyzed. NGS has found application in diverse fields of biological research, ranging from the study of COVID-19 patients, to unraveling the mutational landscapes of cancer. Now, this cutting-edge technology is at your disposal, providing comprehensive genetic insights into your pet's health and breed through Basepaws.

When you choose Basepaws, your dog's DNA sample undergoes sequencing on the latest and most advanced NGS machine on the market, the NovaSeq X Plus by Illumina. This allows pet owners to access invaluable insights into their pet's health, enabling them to make well-informed decisions about their beloved companion's overall well-being and care.

“Basepaws is dedicated to helping pets lead longer, healthier lives by equipping pet parents with the knowledge and resources to provide proactive care. With a passion-fueled team, including pet parents, geneticists, veterinarians, and the world's leading animal health provider, we aim to be the go-to choice for dog DNA testing worldwide," says Anna Skaya, CEO and founder of Basepaws.

Wafaa Mamilli, Executive Vice President, Chief Digital & Technology Officer, and Group President for China, Brazil, and Precision Animal Health at Zoetis, which acquired Basepaws in 2022, commented on the company’s expansion: "Basepaws entry into the dog genetics market showcases their creativity and innovation. Building on their track record of setting industry standards with the cat DNA test, their history suggests a promising future in the dog DNA domain. Zoetis enthusiastically supports this strategic expansion, anticipating significant advancements in the field and improved health outcomes for our canine companions.”

Basepaws Breed + Health Dog DNA Test retails for $149 and is available at a special introductory price of $85 through October 31, exclusively on basepaws.com.

About Basepaws
Basepaws is a petcare genetics company that builds early-detection health risk tests based on genetic and microbiome data. Basepaws is committed to companion animal health research, and it has the world’s first at-home genetic testing platform for cats — the solid foundation upon which it is building a new product portfolio for dogs. Founded in 2017 by Anna Skaya, the company was acquired by Zoetis in 2022. For more information, visit www.basepaws.com.

About Zoetis
As the world’s leading animal health company, Zoetis is driven by a singular purpose: to nurture our world and humankind by advancing care for animals. After innovating ways to predict, prevent, detect, and treat animal illness for more than 70 years, Zoetis continues to stand by those raising and caring for animals worldwide – from veterinarians and pet owners to livestock farmers and ranchers. The company’s leading portfolio and pipeline of medicines, vaccines, diagnostics and technologies make a difference in over 100 countries. A Fortune 500 company, Zoetis generated revenue of $8.1 billion in 2022 with approximately 13,800 employees. For more information, visit www.zoetis.com.

DISCLOSURE NOTICES

Forward-Looking Statements: This press release contains forward-looking statements, which reflect the current views of Zoetis with respect to: business plans or prospects and expectations regarding products, and other future events. These statements are not guarantees of future performance or actions. Forward-looking statements are subject to risks and uncertainties. If one or more of these risks or uncertainties materialize, or if management's underlying assumptions prove to be incorrect, actual results may differ materially from those contemplated by a forward-looking statement. Forward-looking statements speak only as of the date on which they are made. Zoetis expressly disclaims any obligation to update or revise any forward- looking statement, whether as a result of new information, future events or otherwise. A further list and description of risks, uncertainties and other matters can be found in our Annual Report on Form 10-K for the fiscal year ended December 31, 2022, including in the sections thereof captioned “Forward-Looking Statements and Factors That May Affect Future Results” and “Item 1A. Risk Factors,” in our Quarterly Reports on Form 10-Q and in our Current Reports on Form 8-K. These filings and subsequent filings are available online at www.sec.gov, www.zoetis.com, or on request from Zoetis.

Contact Information:
Anya Ryan
Head of Marketing
media@basepaws.com

Original Source: Basepaws Launches the Most Extensive DNA Test for Dogs, Focused on Health and Early Detection of Disease Risk

The post Basepaws Launches the Most Extensive DNA Test for Dogs, Focused on Health and Early Detection of Disease Risk first appeared on RSVTV news.

Lifestyle - RSVTV news originally published at Lifestyle - RSVTV news

New Parenting Course App and Original Preschool Animated Series ‘Zip and the Tiny Sprouts’ Launched by Tiny Souls Media

Preschool Series Produced by Children’s Education Company Tiny Souls Media and Animation Studio K Love You Bye Unveils Accompanying Parenting Course App That Supports Caregivers and Children Learning Together

New Parenting Course App and Original Preschool Animated Series ‘Zip and the Tiny Sprouts’ Launched
Tiny Soul Media’s new caregiver companion app and a scene from its new animated series ‘Zip and the Tiny Sprouts’ ? available on YouTube and YouTube Kids.

NEW YORK, July 18, 2024 (Newswire.com)
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Tiny Souls Media Inc., a start-up specializing in children’s media and educational resources for caregivers, launched its first episodes of an original preschool animated series entitled Zip and the Tiny Sprouts last month on YouTube. The series is written and directed by K Love You Bye’s Peter Johnston and Kyle Logan with Chris Bennett (Bluey) as animation director. Zip and the Tiny Sprouts aims to entertain young audiences while supporting their learning and social-emotional development. The series will feature 26 seven-minute episodes set in the whimsical Harmony Hollow, released every other weekend on YouTube and the YouTube Kids app. Additional content such as sing-alongs and craft videos are also featured on the channel to help families learn and grow together.

Each episode features meaningful stories and original music on themes like patience, perseverance and gratitude, and is grounded in established curriculum frameworks and developmental psychology research. Lacey Mason (Sesame Workshop, Dodo Kids), Head of Development and Production at Tiny Souls Media, shared, “Each episode of Zip and the Tiny Sprouts is thoughtfully crafted with humor and heart. We have an extremely talented art and animation team making the Sprouts and their world come to life in fantastic, endearing and relatable ways.”

“We are thrilled to launch this unique animated series alongside a robust offering of resources and activities that empower caregivers and educators of young children to learn about important themes that can create a solid foundation for their well-being,” said Shadi Toloui-Wallace, founder and Chief Creative Officer of Tiny Souls Media.

The show has already become a YouTube sensation with the first five episodes garnering over 1.5 million views within the first month of its release. “The reception to it has been just wonderful. But there’s no time to rest. Our journey is just getting started and we’ve got lots of funny, heartfelt and thoughtful stories to share,” said Animation Director and writer Chris Bennett.

Unique to many of its competitors, Tiny Souls offers educational content for both caregivers and young children, all informed by developmental psychology research. Earlier this year, Tiny Souls Media launched the Caregiver Companion Series of parenting courses available on its website and app, featuring expert advice, purposeful activities and games, songs and more.

Contact Information:

Elyse Averbach

Marketing Manager

press@tinysoulsmedia.com