While some say that book publishing marketing is an oxymoron, AdGreetz disagrees and its latest partnership with Penguin Random House and Anomaly Productions proves that savvy marketing does exist in the business of literature.
AdGreetz partnered with Penguin Random House and Anomaly Productions to promote Between Worlds, a science fiction graphic novel with its own Augmented Reality experience, to create millions of personalized video.
The personalized videos campaign features teenage boy and girl actors talking to potential customers by name, location, gender, as well as contextual data like the nearest retail location.
Customers can also click, go to Amazon and purchase the book.
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