Case Study: Penguin Random House Canada’s Audiobook Program – Tech Forum 2019

Join Penguin Random House Canada’s Marion Garner, Deputy Publisher, and Ann Jansen, Director of Audiobook Production, to celebrate and revisit 18 months of made-in-Canada audiobooks. Learn how PRHC adopted an audio-first strategy to release audio content simultaneously with print and digital editions, using Canadian acting talent for Canadian-authored books, while recording in studios both in-office and across the country.

Marion and Ann discuss the pains and successes experienced in securing in-house buy-in, liaising with traditionally print-focused departments, and developing manageable workflows as they discuss their plans for the future of PRHC’s audiobook program. This wide-ranging conversation is moderated by BookNet’s Zalina Alvi.

Presented by BookNet Canada with support from the Department of Canadian Heritage and the Literary Press Group of Canada.


This news story originally appeared at Books - RSV News on7 November 2022