Case Study: Penguin Random House Canada’s Audiobook Program – Tech Forum 2019



Join Penguin Random House Canada’s Marion Garner, Deputy Publisher, and Ann Jansen, Director of Audiobook Production, to celebrate and revisit 18 months of made-in-Canada audiobooks. Learn how PRHC adopted an audio-first strategy to release audio content simultaneously with print and digital editions, using Canadian acting talent for Canadian-authored books, while recording in studios both in-office and across the country.

Marion and Ann discuss the pains and successes experienced in securing in-house buy-in, liaising with traditionally print-focused departments, and developing manageable workflows as they discuss their plans for the future of PRHC’s audiobook program. This wide-ranging conversation is moderated by BookNet’s Zalina Alvi.

Presented by BookNet Canada with support from the Department of Canadian Heritage and the Literary Press Group of Canada.

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This news story originally appeared at Books - RSV News on7 November 2022