Occasion: London Fashion Week AW22 Date: 19th February 2022 Venue: Kia Oval Cricket Stadium, London, Event updates: www.fashionshow.live/news

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After a year of ideation and 5 months of construction, SVRN reopens, revealing an expansion totaling 4,200 square feet with unconventionally innovative architecture that transcends the traditional retail environment to deliver an immersive customer experience.

SVRN Remodel & Expansion
Photograph of the front (West) side of SVRN’s recently completed remodel and expansion.\n\nPhotos courtesy of WGNB

CHICAGO – August 26, 2022 – (Newswire.com)

SVRN, Chicago multi-brand luxury retailer, announced that its West Loop storefront has now reopened with an extensive expansion and visionary remodel. Korean architecture firm WGNB, winner of Dezeen’s Emerging Interior Design Studio of the Year 2021, oversaw the redesign, paying homage to SVRN CEO David Kim’s Korean heritage and the story of perseverance that helped his family form a successful business venture. The Kim family fought through many battles to keep their business afloat, including their first store burning down and other rebuilds through the years due to looting and destruction. The remodel presents a purposeful mixture of synthetic and natural forms and materials while personifying the juxtaposition between balance and tension that has helped the Kim family business grow and evolve, eventually leading to the elevated and more conceptual SVRN. The new space elevates Chicago’s fashion retail industry, presenting the previously unseen approach of experimentalism and intersectionality. The storefront is celebrating the remodel with a grand reopening party on Sept. 1, 2022.

“By embodying the Eastern philosophy, SVRN’s lens would speak of collections that are not just the product of fashion and trends, but beyond garments,” said Jonghwan Baek, creative director of WGNB. David Kim, CEO of SVRN, agrees with Baek’s philosophy, stating, “WGNB was able to execute my family’s story of perseverance through an artistic lens, where the buildout of our store not only elevates the Chicago retail environment, but portrays a strong message.”

This announcement comes after 14 months of meticulous planning and design work, as well as a five-month closure period for SVRN. The storefront is excited to open and share this new experience with Chicago. 

SVRN Remodel Details: 

• WGNB’s first-ever North American project executed in tangent with HNR and Helios. 

• Additional 1,200 square feet expansion. 

• Materials like stainless steel and Venetian plaster are used in synchrony with naturally occurring volcanic rocks, blackened wood and linen, conveying a juxtaposition of intersectionality that is core to SVRN’s brand image.

About SVRN

SVRN is a luxury retail space in Chicago’s West Loop that carries high-end labels such as Rick Owens, Maison Margiela, Jil Sander and more. This shop is the result of 40 years of business with a story that is unlike that of any other boutique in our city. More than that, it is the result of a South Korean family immigrating to the United States with next to nothing; no resources, wealth or connections. Now seen as one of the city’s only experimental fashion storefronts, SVRN is a destination point in the United States for fashion enthusiasts both local and from abroad. With this remodel, SVRN aims to be a hub for self-expression through the intersection of fashion, art, design and culture. Feel free to access our website and Instagram. If further information is needed or you would like to attend our grand reopening event, please contact SVRN at [email protected] or +1 (630) 441-5635.

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Related Files
WGNB_SVRN Schematic Design Submission Package_Final.pdf
BRAND DECK REDUCED SIZE 2.pdf

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Chicago Luxury Retailer SVRN Unveils Million Dollar Store Remodel in Tangent With Award-Winning Korean Architecture Firm WGNB

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VET Tv logo

SAN DIEGO – August 25, 2022 – (Newswire.com)

Veteran Entertainment Television (VET Tv) is proud to announce an official partnership with patriotic apparel brand Grunt Style on a new product line. The new products will feature phrases from the best-selling book “Military Slang Dictionary.” 

Grunt Style, who licensed the rights to the book, will oversee the production of unique apparel, stickers, patches, and other merchandise based on the dictionary’s words and art. 

“Lance commandants” everywhere have been reading the book to try to understand what more senior troopers mean when they say “Man, you are ‘8-UP.'” With more than 2,500 words and definitions to choose from, the Military Slang Dictionary has all the call-outs and phrases veterans have come to know and love (hate, too) over the past 247 years.

Grunt Style’s initial offerings will feature a collection of select phrases from the book, including “HMFIC,” “SNAFU,” and “Out-f***ingstanding.”

“Generations of veterans, myself included, have used so many of these phrases that they become part of our way of life and key phrases in our vocabulary — for better or worse,” said Waco Hoover, CEO of VET Tv. 

“We’re really proud to partner with Grunt Style in this initiative. We share more than just an audience — we’re both focused on building a sense of community with our fellow veterans, and we can’t wait to see what’s next.”

Glenn Silbert, Grunt Style’s CEO, is excited to launch this new product line. 

“At Grunt Style, we are always looking for authentic and innovative ways to bring new products to our customers. We know fans and subscribers of VET Tv will be excited to see what we’ve done with the ‘Military Slang Dictionary’ and will be fired up to see some of those familiar phrases from their days in uniform on a Grunt Style T-shirt.”

The shirts are shipping now from the Grunt Style website at https://www.gruntstyle.com/.

About Veteran Entertainment Television — VET Tv

VET Tv is a mission-driven brand using entertainment as a vehicle to create community, connection and improve the mental health for those who served. The company is a U.S.-based, vertically integrated, over-the-top media service that specializes in creating, producing, self-distributing, and marketing film and television series whose primary audience is the military and veteran community. For media queries, contact [email protected].

ABOUT GRUNT STYLE 

Grunt Style is a patriotic and veteran-operated apparel brand designed for a new class of warriors: first responders, military veterans, and their friends and families. Headquartered in San Antonio, Texas, Grunt Style stands behind its products, its service, and our country. Visit www.gruntstyle.com and join the conversation on Facebook, Twitter, and Instagram at @GruntStyle. For media inquiries, please contact [email protected]. 

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Two Iconic Veteran-Owned Brands Join Forces to Feature ‘Military Slang Dictionary’ Apparel

Occasion: London Fashion Week AW22 Date: 19th February 2022 Venue: Kia Oval Cricket Stadium, London, Event updates: www.fashionshow.live/news