How to market a book

We go behind the scenes with the Marketing team at Vintage to learn more about their strategy for marketing our books and connecting people to the best new reads. We speak to Chloe, Marketing Director at Vintage, who leads a team which knows where and how to reach the right audiences for each book. From guerrilla campaigning to digital connection and outdoor advertising, marketing helps people find the new title everyone’s talking about.

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This news story originally appeared at Books - RSV News on6 October 2022