Throtle’s Data Pixel Technology to Enhance HealthVerity Media Measurement and Audience Manager Solutions
HealthVerity to enhance its Media Measurement and Audience Manager solutions using Throtle’s data pixel technology for precise campaign targeting and attribution.
RED BANK, N.J., April 11, 2024 (Newswire.com)
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Throtle, healthcare’s only dedicated identity company, announced today its data pixel technology will be used by HealthVerity, the leader in synchronizing transformational technologies and real-world data (RWD) to advance the science. Throtle’s pixel technology will enhance HealthVerity Media Measurement, a campaign attribution solution, as well as Audience Manager for precision targeting. The collaboration promises to provide unparalleled data insights for improved campaign efficacy.
Throtle’s powerful pixel technology enables the capture of valuable traffic data, which is then matched against their proprietary healthcare identity graph. The integration of these datasets allows for Throtle ID (TID) generation, a unique identifier that provides deep insights into customer behavior and campaign performance.
In turn, HealthVerity has established the nation’s largest privacy-protected healthcare data ecosystem by assigning patients a unique but persistent identifier, known as a HealthVerity ID (HVID), that allows patient identities to be accurately resolved over time and across data sources in a HIPAA-compliant manner. Media Measurement synchronizes the TID and HVID to provide the most comprehensive view of the patient journey that includes ad impressions and actual patient behavior, allowing for real-time campaign attribution and optimization. Using Audience Manager, self-directed analytics can be performed, while remaining HIPAA compliant, to gain a deeper understanding of patient behavior and more precisely target optimal audience segments.
The Throtle and HealthVerity collaboration unlocks a myriad of measurement use cases, enabling an unprecedented level of analysis and optimization for healthcare marketing efforts. This collaboration not only enhances the accuracy of campaign measurement, but also empowers marketers to make data-driven decisions, ensuring their messages reach the right audience at the right time with the right impact.
“Throtle is thrilled to collaborate with HealthVerity to bring our advanced identity resolution capabilities to the forefront of healthcare marketing,” said Chris Neuner, President of Throtle. “By leveraging our data pixel technology, HealthVerity can offer their clients a deeper understanding of their campaign performance and audience engagement, setting a new standard for precision in healthcare marketing analytics.”
Andrew Kress, CEO of HealthVerity, also expressed enthusiasm about the relationship, stating, “By synchronizing Throtle’s leading consumer identity resolution with our best-in-class patient identity resolution, our Media Measurement and Audience Manager solutions can provide pharmaceutical companies with previously unattainable insights. Working with Throtle is a testament to our commitment to innovation and our continuous effort to provide the life sciences industry with cutting-edge solutions that drive better outcomes for everyone involved.”
This collaboration brings together the strengths of identity resolution and data synchronization to deliver superior insights on the patient journey. As both companies continue to push the boundaries of what is possible in healthcare data analytics, the industry can look forward to more personalized, efficient, and effective marketing strategies that benefit healthcare providers and patients alike.
Contact Information:
Maggie Jordan
CSO
Original Source:
Throtle’s Data Pixel Technology to Enhance HealthVerity Media Measurement and Audience Manager Solutions
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Longtime Seahawk KJ Wright Teams Up With Champions of Change as ‘Champion Ambassador’, Bringing the Work of The Wright Way Foundation Into the Fold
SEATTLE, April 9, 2024 (Newswire.com)
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Champions of Change, led by Doug Baldwin, Cliff Avril and Michael Bennett, proudly announces the inclusion of NFL luminary KJ Wright as a Champion Ambassador. Wright aligns perfectly with the philanthropic activism of his former teammates, aiming to further enhance their work to support community resilience and empowerment.
As the first member of the Super Bowl team to join the Seahawks, and as a player who raised his family in and embraced the Seattle region, KJ Wright remains dedicated to local community work. “The next chapter of my career is taking me away from the Northwest, but this will always be home to us,” said Wright, “I am committed to supporting programs around Seattle, especially in partnership with my brothers. We are forever bonded to each other, and to Seattle.” Incorporating the work of The Wright Way Foundation will bolster Champions of Change’s contributions toward enhancing education and empowering disadvantaged communities. To this end, Wright brings the mission of The Wright Way Foundation into the collaboration, focusing on financial literacy and support for underserved student-athletes.
Since launching his foundation last year, Wright has personally partnered with financial institutions to provide youth with essential financial management skills, such as budgeting, saving, and investing. In addition, the foundation supports student-athletes with scholarships and mentorships to foster success on and off the playing field.
“KJ is a champion in every sense of the word,” commented Doug Baldwin, co-founder of Champions of Change, “As a champion husband, father and teammate, he brings a thoughtful approach to making a positive difference in our communities. We are grateful to add his tenacity and creativity to our collective work.”
The primary fundraising events for Champions of Change are a gala and charity basketball game, which will be hosted on June 27th and 28th, respectively. Tickets for the all-star basketball game are available on Ticketmaster, starting today, April 10th. For more information on the Champions of Change Foundation, its benefiting partners and how to engage, please visit championsofchangefoundation.org.
About the Champions of Change Foundation
The Champions of Change Foundation commits to empowering communities and investing in genuine change for those in need. It upholds principles of equality, education, and empowerment, focusing on underserved regions. Supported by its Champion Ambassadors, the foundation advocates for unity, teamwork, and the conviction in a community’s capacity to cultivate its resilience and empowerment. The Champions of Change philanthropic approach extends beyond financial assistance, emphasizing strategic partnerships and knowledge sharing to promote self-reliance and systemic change within communities.
Contact Information:
Bookie Gates
Executive Director, Champions of Change
206-769-4632
championsofchangefoundation.org
Contact Information:
Bookie Gates
Executive Director, Champions of Change
206-769-4632
Original Source:
Longtime Seahawk KJ Wright Teams Up With Champions of Change as ‘Champion Ambassador’, Bringing the Work of The Wright Way Foundation Into the Fold
The post Longtime Seahawk KJ Wright Teams Up With Champions of Change as ‘Champion Ambassador’, Bringing the Work of The Wright Way Foundation Into the Fold first appeared on RSVTV news.
RedeemTV Announces New Documentary: ‘The Shroud Face to Face’
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RedeemTV ? Streaming Goodness
WORCESTER, Pa., March 27, 2024 (Newswire.com)
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Vision Video’s streaming platform RedeemTV is set to unveil the highly anticipated documentary The Shroud Face to Face on March 28, 2024.
The Shroud Face to Face, produced by The Nexus Institute and The Shroud LLC, is a captivating documentary that unravels the enigma of the Shroud of Turin. With cutting-edge technology and expert insights, the film provides a face-to-face encounter with this iconic relic, inviting audiences to delve into its history, authenticity, and the profound questions it raises.
This visually stunning film, based on the book The Shroud Face to Face by acclaimed author and filmmaker Robert Orlando, offers an immersive exploration of the centuries-old mystery surrounding the Shroud of Turin and has been endorsed with high praise.
“This is a compelling and convincing account of the single most fascinating relic in the Christian world. This is for anyone seeking to understand the significance and history of the Shroud of Turin.” — Bishop Robert Barron, founder of Word on Fire
‘The Shroud Face to Face’
Watch Trailer: https://watch.redeemtv.com/trailer/the-shroud-trailer
RedeemTV is a FREE, donor-supported, Christian streaming platform with over 250,000 subscribers. Streaming more than 5,000 videos, it provides family-friendly content while continuing to spread the message of Jesus.
Vision Video is a leading DVD and film distributor, committed to bringing impactful and compelling stories to audiences worldwide. With a focus on cinematic excellence, Vision Video partners with filmmakers to showcase thought-provoking narratives that inspire and captivate.
The Nexus Media focuses on TV, motion pictures, books, and screenplays, along with award- winning documentaries and shorts. Our team has years of experience in media storytelling and developing well-crafted engaging content. We invite you to view some of our past projects, The Divine Plan and Silence Patton, and participate in our new initiatives.
Stream FREE on RedeemTV: https://redeemtv.com.
Find us on Facebook at https://www.facebook.com/RedeemTV.
Follow us on Instagram at https://www.instagram.com/redeemtv1.
Contact Information:
Danielle Tumminelli
Marketing & VOD Distribution Manager
484-750-2485
Original Source:
RedeemTV Announces New Documentary: ‘The Shroud Face to Face’
The post RedeemTV Announces New Documentary: ‘The Shroud Face to Face’ first appeared on RSVTV news.
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