Benefit Cosmetics and Brunette the Label are two female-founded brands at the forefront of an inclusive cultural movement inside the beauty and fashion industries. This limited-edition collaboration strives to empower consumers to cultivate whats good in themselves and those around them by inspiring, strengthening, and elevating one another.
The forward-thinking, planet-positive brand creates footwear made with purpose in Annapolis, Maryland
Made Plus Debuts The SKIFF
The SKIFF is a tribute to Annapolis’ rich boating history. Ethically engineered, forward-thinking fashion made with purpose.
ANNAPOLIS, Md., September 26, 2023 (Newswire.com)
Made Plus, a pioneering footwear brand founded by industry veterans Trey Hentz, Kevin Fisher, and Alan Guyan, officially sets sail today. Headquartered in Annapolis, Maryland, at 190 Admiral Cochrane Dr. STE 170, Made Plus marks a new era of personalized “planet-positive” footwear proudly made in the United States. With Made Plus, every step matters, which is why the brand has reduced a complex manufacturing process from 300 steps to less than 50 – significantly eliminating negative outputs on the environment.
Having collectively contributed their designs to industry-disrupting products for athletic footwear giants such as Under Armour, Nike, and Sketchers, the trio of Guyan, Fisher, and Hentz now embark on an extraordinary journey to redefine the traditionally tedious, outdated, and wasteful shoe manufacturing process. What started in a garage in Annapolis is now a micro-factory where the team passionately advocates for a sustainable future and a reimagined approach to crafting “made-to-order” footwear.
Local production and a relentless focus on an environmentally conscious lifestyle fall at the heart of Made Plus’ identity, positioning the brand as a trailblazer in the footwear landscape. “Our core mission revolves around reducing our carbon footprint, minimizing waste, and championing ethically viable practices. Every step matters, from sourcing components to the production process to the elevated performance our customers experience,” said Alan Guyan, Founder and CEO of Made Plus. “We are also focused on maintaining a local-first approach, crafting products for locals by locals, fostering a strong sense of community and connection right here in Annapolis.”
Unlike conventional shoe manufacturing, Made Plus employs a revolutionary made-to-order business model, significantly reducing waste while providing a design-thinking customization experience. By leveraging cutting-edge technologies, including 3D printing, knitting, and digital modeling, Made Plus offers personalized footwear tailored to each individual’s needs – a shoe made just for you.
Guyan expressed his enthusiasm, stating, “We are thrilled to have the freedom to focus on our mission while doing what we love best – designing and innovating in a way that raises the bar for the footwear industry while delivering customized, elevated experiences for our customers.”
The debut offering from Made Plus is the “SKIFF” lifestyle shoe, a loving tribute to Annapolis’ rich boating history, specifically inspired by the small boat that shares its name. Showcasing ethically engineered performance UPKNT technology, each pair is upcycled from six plastic water bottles, free of excess foams and linings, and incorporates Azo-free dyes and upcycled components such as laces, webbing, and support structures. “The ‘SKIFF’ encapsulates our dedication to crafting contemporary, high-quality footwear from recycled materials, embodying our vision of forward-thinking fashion made with purpose,” added Guyan.
About Made Plus Inc.
Made Plus is a visionary footwear brand founded by industry veterans who have honed their craft at major companies, including Under Armour, Nike, New Balance, and Sketchers. Steadfast in its vision to revolutionize the footwear industry, Made Plus is committed to purpose-led design thinking rooted in simplified shoe science. The brand is making a positive impact through ethical manufacturing and using high-quality, sustainable materials. Headquartered in Annapolis, Maryland, every pair of Made Plus shoes is made-to-order and crafted with care in the U.S. To learn more, please visit https://www.madeplus.com/.
Athletic Footwear Industry Veterans Launch Made Plus
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7or9 launches a collection of beautifully designed shoes that bring the ultimate comfort to quiet fashion – the Fall Collection is led by the brand-new irresistible Mary Jane shoe.
7or9 NYC Fall Collection
Modern Woman wearing 7or9 Fall Collection Quiet Fashion shoes in New York
NEW YORK, September 13, 2023 (Newswire.com)
As summer draws to a close, 7or9 officially launches the new fall 2023 collection with a global brand campaign called ‘Live Your Footprint’.
The campaign is a call to action for all those women who are unique, \ refuse to be like everyone else, expressing who they are in their unique styles, walking their own paths. 7or9 is dedicated to changing fashion forever; by leveraging technology, the brand is able to bring the comfort of a sneaker into high heels while maintaining and enhancing the silhouette with the elegant lines of its signature heels.
The latest campaign features unique story arcs of modern and diverse women capturing the latest trends of Quiet Luxury and Quiet fashion. A minimalist musician wears the ultra-stylish (yet Chic!) 7or9 Black Choc Bread in the streets of New York, playing the violin across iconic (and very Instagramable) locations around town, while an elegant Parisian fashionista wears the brand cult-classic black 9-inch high heels in a city escapade a la Emily-In-Paris day-adventure, encouraging women to “Live their footprint”. The brand celebrates women and femininity more than ever.
Since its inception, the brand has focused on bringing comfort to women across all their collections, under the influence of founder Deng Juan: “7or9 was born out of the necessity to change the relationship between women and pain. I think now more than ever, the modern women do not have to suffer to be beautiful,” she explains. The brand uses Air-Touch foam technology that brings unparalleled comfort; compared to traditional pumps, Air-Touch foam gives the toes a softer hug. “There is a duality in our shoes. While the shoes and heels have the usual expected stylish and uncompromising lines, it also has sweet, soft, and loving fabrics that represent the different facets of the modern woman. We can be both elegant, strong, and comfortable!”
Other classic models include the brand best-seller and iconic tried-and-true Creamy Bun, the Instagram most requested Plumbago 2.0 sandals seen worn by fashion influencers from NYC to Paris and London. The TikTok favorite Cloud 4.0 model, which might just be the winning shoe of the season and is currently the most desired shoe from the brand’s collection.
Exclusively available on the brand website and social media channels, get your hands on this year’s fashion sensation.
Boasting the country’s fastest-growing luxury shoe brand, 7or9 is dedicated to leveraging technology to bring the ultimate comfort to women with stylish and elegant collections of shoes from Flats to heels. 7or9 is available across North America, Europe, and Asia. For more information, please visit 7or9 online at https://7or9.com
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