HELIOT EMIL ‘Solitary Uniform’ Autumn Winter 2022 Paris Fashion Week Runway Show
Creative Director: Julius Juul
Business Director: Victor Juul
Styling: Julius Juul
Casting: Piotr Chamier Casting
Hair: Beppe D’elia
Location: Palais de Tokyo
Producer: Cesar Topaloff
Light designer: Vincent Goubet
Runway Photographer: Filippo Fior
Video Producer: Sebastian Bauer
Film footage: Charlie Soffe
Editing: Fabio Caldera and Julius Juul
Art Director: Fabio Caldera
• CLEA BEURET; Agency: WOMEN
• CAMILLE HUREL ; Agency: WOMEN
• SARAH DAHL ; Agency: WOMEN
• KIRSTIN LILJEGREN ; Agency: WOMEN
• MATHILDE HENNING ; Agency: WOMEN
• SHIVARUBY ; Agency: FORD
• NEVA AKDAG ; Agency: FORD
• LISA HAN ; Agency: FORD
• RUIQI JIANG ; Agency: FORD
• SHADE AKINBOBOLA ; Agency: IMG
• ANTONELLA DELGADO : Agency: IMG
• ROUGUY FAYE ; Agency: THE CLAW
• AKUOL DENG ; Agency: THE CLAW
• REBEKKA ERIKSEN ; Agency: 2pm
• OLIVIA MARTIN ; Agency: OU
• FATOU SAMB ; Agency: BM
• PAULA SOARES ; Agency: PREMIUM
• KAJA WOJAKOWSKA ; Agency: PREMIUM
• FABIEN NAIVO ; Agency: NOAH
• NONSO DAVID ; Agency: PREMIUM
• OTTAWA KWAMI ; Agency: PREMIUM
• RIZAL RAMA ; Agency: SELECT
• JEAN LUC ; Agency: SUCCESS
• FREDERIC ; Agency: TIAD
• DAIKI KOGA ; Agency: BANANAS
• YEONG HO ; Agency: NEW MADISON
Global Official Smartphone Partner: realme @realmeglobal
Footwear collaboration: SCRY @scry_lab; @scccccry
Knit Accessories collaboration: C.rusade @c.rusade
The Autumn Winter 22 collection titled ‘Solitary Uniform’ explores the idea of a unique uniform.
The title reflects an oxymoron: ‘solitary’ implies a detached, disconnected and independent entity, while ‘uniform’ implies an expression of identical form, distinctive design, and a particular interpretation serving as a means of identification. This paradox creates the foundation of the AW22 collection.
Creative Director Julius Juul poses the questions, is it possible to redefine the concept of a ‘uniform’?
The concept of the uniform has existed for centuries, so defining time and period is difficult but by working with the components of what makes a uniform and then applying elements unfamiliar to the concept, is it possible to personalise it?
Throughout his research, Julius discovered a documented picture series of workers in a limestone factory. All were individually dressed but through the means of their work environment, their attire looked similar- a solitary uniform.
This is brought to life through an exploration of a future uniform, referencing elements of uniforms such as suits, shirts and ties throughout time.
Julius explored technology advancements such as; 3D printed garments and accessories and footwear to both minimise waste and improve the level of detail as well as technical developments including RFID GPS Blocking, Anti-Radiation Fabric & Heat Embossed Fabric.
The collection comes as a result of new and innovative approaches, juxtaposed with familiar silhouettes and materials such as wool, leather, organic cotton and steel trimmings. This tension is balanced in an expression of HE-LIOT EMIL’s signature industrial elegance.
HELIOT EMIL is very excited to partner with the technology brand, realme, as its Global Official Smartphone Partner for the AW22 show. Both brands share the same vision of innovation, technology and design. In the show you will see the realme 9 PRO + smartphones & custom designed HELIOT EMIL leather phone holder.
realme was officially established in 2018 by Sky Li. Their aspiration is to provide products with a comprehensive superior experience. In 2020, realme was named the fastest growing brand to reach the 50 million smartphone sales milestone. At present, the brand has entered 61 markets worldwide. For more information, visit www.realme.com
A huge thank you to the entire HELIOT EMIL team!